Client Resource

Key Points Your contact database is one of your most valuable business assets, and it degrades on its own, losing 2-3% of its validity every month. (People change jobs/names, close accounts, abandon email addresses, etc., all the time.) Left unchecked, list decay leads to bounces, spam complaints, and blocklisting, all of which hurt your ability to reach the people who matter most. Validate your list before launching a new database or CRM, and again every 6-12 months, to keep