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It's Not Self-Care. It's Executive Performance Management.
Say the phrase “self-care” to a room of leaders, and most of them picture time with the kids or maybe a massage. It conjures something pleasant, maybe indulgent, but definitely something optional, which means it’s the first thing to go when the week gets heavy. And yet, we talk about the oxygen mask being so critical to our daily functionality. There really should be a different name for this. Let’s use ”Executive Performance Management” instead. It more clearly speaks to how

Leah Yoneda
7 days ago4 min read


The Season that Never Actually Ends (Sadly)
There is a moment in the calendar always waiting for. It does not have a name, but you know exactly when it is supposed to arrive (SUPPOSED to). It is the period of time after the current crunch, when the deadlines clear, the calendar finally opens up, and you can lift your head and think about the bigger things. You can pick up your dry cleaning (if we still do that), get your haircut, and make that dentist appointment. It’s also the time for focusing on growth initiatives,

Leah Yoneda
Jun 97 min read


Introverts Are Actually Great at Networking. So Why Does It Feel So Terrible?
There's a story a lot of introverted professionals tell about themselves, and it goes something like this: I'm just not good at networking. I hate small talk. I’m just someone who won't “work the room,” so networking will never really be my thing. The tragic irony is that many of these people are some of the best relationship builders I’ve ever met. I personally love connecting with them, and after I scratch the surface, they have a very rich, meaningful set of relationships

Leah Yoneda
Apr 295 min read


What If Networking Wasn’t About Everyone Else?
I want to offer you a different mindset on networking. And fair warning: it sounds a little counterintuitive at first.

Leah Yoneda
Mar 175 min read


Fight End-of-Year Burnout
There’s a dangerous story that takes hold this time of year. It whispers that growth is a game of willpower. Effort can win the day, and sacrifice is totally normal. You’ll get there if you push a little harder, stretch a little further. And maybe you will. But at what cost?

Leah Yoneda
Dec 17, 20253 min read


Before You Review the Team, Review Yourself
It’s that time of year again. Performance reviews are on the calendar, goals are being dusted off, and leaders everywhere are busy evaluating team performance dashboards. Here’s a question we don’t ask enough or even at all: Have you reviewed yourself yet? I’m not talking about the draft performance evaluation you’ll hand in to your boss. It’s not the metrics and numbers you’ll highlight in a year-end presentation. I’m talking about a personal leadership check-in that starts

Leah Yoneda
Nov 13, 20254 min read


The Cabbage Story
I've always been fascinated by how efficient the format of a small story can be when communicating complicated or important things....

Leah Yoneda
Aug 13, 20251 min read


When Your Brand Says “People-First” but Your Culture Says Differently
Steve Saah's June 30, 2025, article in CPA Practice Advisor itemized a list of boss moves CPA firms can make when preparing for the...

Leah Yoneda
Jul 1, 20253 min read


What to Expect in a "Discovery Session"
If you're new to coaching, you're probably unclear on what to expect in a discovery session, sometimes also called an exploratory...

Leah Yoneda
Jun 2, 20252 min read


Coaching FAQs
For those who are unfamiliar with what coaching actually is, here's a primer on the topic in a question-and-answer style. What does a...

Leah Yoneda
May 22, 20257 min read


What is a Fractional CMO?
Most fractional executives are independent professionals who provide temporary and/or part-time services. They can be sole practitioners...

Leah Yoneda
May 22, 20253 min read


CalCPA Presentation 5/19: Powerful Questions that Can Change Everything
I’m so excited to be doing a workshop for the CalCPA on May 19 at noon (pacific). I will be speaking on “Powerful Questions that Can...

Leah Yoneda
May 12, 20251 min read


Recreate the wheel
You’ve heard it said, “well, we don’t want to recreate the wheel.” You’ve probably heard it a lot, and maybe you’ve said it a lot. It’s a phrase that comes to me often as I work with clients to grow their businesses and personal lives.

Leah Yoneda
May 5, 20252 min read


"Duplicate Yourself with Video: Save Time and Increase Sales"
Hey, all. I'll be moderating a workshop next week, "Duplicate Yourself with Video: Save Time and Increase Sales." It's free to attend,...

Leah Yoneda
Apr 23, 20251 min read


Focus like a gardener. Pull them weeds!
Spring is in the air! (achoo!) It might be time to see if there are any "weeds" detracting you from your main mission. Here's a short article about weeding. And business. (achoo!)

Leah Yoneda
Apr 18, 20253 min read


I only really trust people who've failed
If you had the chance to learn important work/life lessons before you started your career, would you take that chance? I would! In a heartbeat! But I probably wouldn't have known what a gift it was until later. (Irony!) Here's a quick story about a super business dad that gave his son a gift during a moment of failure.

Leah Yoneda
Apr 8, 20252 min read


"The 2025 LinkedIn Playbook: Biggest Mistakes and Richest Opportunities"
Hey, everyone. I'll be moderating a webinar on April 2 at 12 noon (pacific) about how professionals can better leverage LinkedIn in 2025....

Leah Yoneda
Mar 19, 20251 min read
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